1) Watch TV at 3 different times of the day (morning, afternoon, evening).
2) List times, names of shows – count the number of commercials for men, women, children;
what are the products? List the percentages for each.
3) What are the different categories of commercials? (i.e. food, beer, cars, toys, etc.) List the
percentages for each.
4) PAGE 1: List shows, times, and categories of commercial products. Number of commercials
for men/women per category + percentage (You may use tables, charts, pie graphs, or just
write out these statistics in paragraph form to illustrate the breakdown of these statistics.
5) PAGE 2-4: Answer the following questions in essay format: What does this say about the
shows? Who’s expected to be watching? What does this say about our culture generally?
What social functions/behaviors/things are important? Use at least 3 concepts from notes,
readings, and video clips assigned to help explain how you developed your answer.
* For commercials, make sure you tune in to channels that have programming changes
depending on what time of the day you are watching. DO NOT use channels where the
programming is relatively the same all day (ex: Nickelodeon, MTV, Sci-Fi, History Channel).
This defeats the purpose of the assignment. If ABC shows cartoons in the morning you shouldn’t
expect a Budweiser commercial to appear suddenly. You want to look for patterns of who is
expected to be watching.