Choose a well-known corporation, Starbucks,, that
implemented a major change. Analyze the corporation’s change
process based on Kotter’s 8-Step to Change using the Organizational Change Chart.
Kotter’s 8-Step Change Model
Step
One: Create Urgency.
Step
Two: Form a Powerful Coalition.
Step Three:
Create a Vision for Change.
Step Four:
Communicate the Vision.
Step Five:
Remove Obstacles.
Step Six:
Create Short-Term Wins.
Step Seven:
Build on the Change.
Step Eight:
Anchor the Changes in Corporate Culture.
Was this a positive organizational change? Why or why not? If
so, what strategies and tactics were effective or ineffective in creating
positive organizational change? What strategies and tactics would have worked
better?