Pick a company you like and for which you can find information for the following elements.
Submit a title page with the name of the company, your name, and the title of this course.
For each of the following items include a heading and then your analysis.
Provide the company’s mission statement and a short introduction to the company.
Identify the internal strengths and weaknesses of the company you chose.
Discuss the company’s competitors and their strengths and weaknesses.
Determine your company’s strategy and how it compares to the closest competitor.
Explain whether the company’s intention is to be a leader or follower within the industry.
Assess the opportunities and threats (legal, technological, social, and economic) facing the company. Does the company cope with these issues well?
Identify the most significant trend you think will impact the business in the future and discuss how the company intends to minimize or capitalize on this trend.
Support your marketing plan with reference sources from either the text or outside sources.
This paper is to be submitted as a Word document in Week 4. The suggested length is 4-8 pages.
Grading Criteria:
Thoroughly provided mission and introduction: 10 points possible
Analyzed strengths and weaknesses: 10 points possible
Analysis of competition: 10 points possible
Industry position of leader of follower analyzed: 10 points possible
Analyzed opportunities and threats: 10 points possible
Analyzed significant trends: 10 points possible
References to course material or outside sources provided: 20 points possible
Spelling/Grammar at the college level: 10 points possible
Title page: 10 points possible
Total: 100 points