digital divide in marketing/advertising
The purpose of your final paper is for you to gain in-depth understanding of the literature on the digital divide in marketing/advertising . Your final product will be a 10-16 page research brief on your topic. In order to get you to start thinking about your paper and to sift through the literature on your topic, you will create an outline of your final paper. Your outline should include full sentences that provide the main idea for each section of your paper. Please see the specifics below. Do not forget to attach an APA style title page and reference list. For grading details, please see the grading rubric. This assignment is worth 20 points.
I. Introduction: Write one sentence stating what makes the topic worth researching and of interest to readers. This constitutes an argument for why the topic is important.
II. Body: Write one sentence that previews what you know about your topic based on the literature. This constitutes an argument about what the literature tells us.
A. Write a one-sentence generalization you want to make about the evidence (an argument or claim).
1. Write a one-sentence summary of the article (parenthetical citation)
2. Write a one-sentence summary of the article (parenthetical citation)
3. Write a one-sentence summary of the article (parenthetical citation)
B. Write a one-sentence generalization you want to make about the evidence (an argument or claim).
1. Write a one-sentence summary of the article (parenthetical citation)
2. Write a one-sentence summary of the article (parenthetical citation)
3. Write a one-sentence summary of the article (parenthetical citation)
C. Write a one-sentence generalization you want to make about the evidence (an argument or claim).
1. Write a one-sentence summary of the article (parenthetical citation)
2. Write a one-sentence summary of the article (parenthetical citation)
3. Write a one-sentence summary of the article (parenthetical citation)
III. Conclusion: Write one-sentence summarizing what we know about your topic based on the literature.
Your assignment should include:
APA style title page
Your outline
APA style reference list