Enjoy the best grades that will raise your GPA.

Category: Advertising (Page 1 of 2)

Your final paper in this course is about the “how and why”. A three-page paper

Your final paper in this course is about the “how and why”. A three-page paper (APA style: https://apastyle.apa.org/style-grammar-guidelines/paper-format ) on how data is used to inform social media content strategy for marketers and why it is so important. You will use a real marketer (NFL, Wendy’s, Coke etc..) as a reference. Research a marketer that you like or saw cool social media content that you liked. I think Wendy’s SM approach is awesome- https://medium.com/swlh/a-tribute-to-wendys-awesome-social-media-strategy-7f55a66bcf94 Research how they utilize their data and explain why the research is as important as the actual content. Ex: Social monitoring, knowing your target audience, how to reach them and how to talk to them. This paper is to demonstrate your understanding of the material we covered this semester, so feel free to reference the material and articles that we used. The final paper is worth 40 points (25 % of your grade) and is due June 27th. Turn in under: Assessment/Assignments/Final Paper
material:

CCPA vs GDPR: What GDPR-Ready Companies Need to Know about the CCPA


https://www.wired.com/story/ways-facebook-tracks-you-limit-it/
https://www.vox.com/2018/4/11/17177842/facebook-advertising-ads-explained-mark-zuckerberg
https://www.facebook.com/help/1701730696756992?helpref=hc_global_nav
https://www.vox.com/recode/2019/9/20/20875755/smart-devices-listening-human-reviewers-portal-alexa-siri-assistant
https://www.cnet.com/how-to/google-collects-a-frightening-amount-of-data-about-you-you-can-find-and-delete-it-now/
https://d2l.msu.edu/d2l/common/dialogs/quickLink/quickLink.d2l?ou=1699280&type=content&rcode=michiganstate-5878646
https://insight.kellogg.northwestern.edu/article/big-data-looks-at-why-ideas-go-viral

What is programmatic advertising? A beginner’s guide


https://www.forbes.com/sites/louiscolumbus/2018/01/18/analytics-are-defining-the-future-of-digital-advertising/?sh=6e5c90c3786f

How to Advertise on Facebook: Complete Facebook Ads Guide for 2021


https://www.facebook.com/business/success/charity-water
https://blog.hubspot.com/customers/check-pulse-digital-strategy-social-media-audit

How to Conduct a Social Media Competitive Analysis: A Complete Guide


https://sproutsocial.com/insights/social-media-goals/
Course content
See the picture

I need a 12-page, single-space paper that assesses/analyzes how social media, se

I need a 12-page, single-space paper that assesses/analyzes how social media, search engines (e.g., Google), and firms use advertisement tracking methods, technology, and algorithms to collect data on current/potential customers. And how it relates to privacy concerns, ethics, and public policy in the US and how it compares to other countries. This was a based on a business seminar that I participated in, and here are the following notes and sources that can be used:
In this seminar, I learned how marketers use tracking to collect customer information and how it has evolved. The ultimate goal of tracking is to better serve the customer by aligning them with products and services that best fit their preferences and needs.
Tracking is used to satisfy the core marketing principles of the 5 C’s, STP, and the 4 Ps of marketing. Tracking’s primary emphasis is on segmentation by identifying key target markets to promote their products. Common segmentation approaches included user characteristics (demographics, lifestyles, zip codes, etc.), benefits sought, and behavioral targeting in the past. In the past, tracking was done primarily through physical observations, surveys, focus groups, along with other tactics. However, this approach was limited because it generalized groups of people. Also, sample sizes, like when using focus groups or surveys, are only a tiny window in the whole population and cannot factor in variances in customer behavior. Now in the digital age, companies can use technology to implement microtargeting strategies. Microtargeting has become the most powerful segmentation tool that can build a unique individual profile on a 1-to-1 basis. Microtargeting comes in clickstreams, tracked behavior across multiple websites, targeted ads, and social media ads.
Microtargeting has become a powerful tool for companies; however, it has raised many privacies and ethical concerns among the public. One example from the seminar that I found a bit disturbing was that machines are learning human biases. Algorithms can be helpful but can also have unintended consequences, like in the case of Airbnb. In Airbnb’s case, its algorithm found that renters preferred not to rent from black landlords; therefore, it recommends that they rent their properties at a low price. Thus, the main question posed here is what companies and individuals are doing to correct algorithms when implementing biased actions?
Another interesting question posed in the seminar is whether the algorithms engage in social engineering? I don’t have an answer to this question; however, I know that there needs to be better policies to protect consumers and companies to manage machine learning and its impact better. Overall, I enjoyed this seminar and learned how we as future managers need to consider the best pays to market ethical, and practical, and not push people towards bubbles and negative emotions.
Here are some resources presented in the seminar:
Investigation: How TikTok’s Algorithm Figures Out Your Deepest Desires (Links to an external site.) (Video)
Mark Zuckerburg Response
I Used Google Ads for Social Engineering. It Worked. (Links to an external site.)
Google to Stop Selling Ads Based on Your Specific Web Browsing (Links to an external site.)(Article)

Unit IV Web Assignment Weight: 9% of course grade Grading Rubric Due: Tuesday, 0

Unit IV Web Assignment
Weight: 9% of course grade
Grading Rubric
Due: Tuesday, 06/28/2022 11:59 PM (CST)
Instructions
Website Analysis
The use of website advertising has become a highly effective method of reaching consumers. Why is this the case? The purpose of this assignment is to answer that question and to identify the characteristics of an effective website design by comparing two websites within the same product category. First, pick one of the product categories listed below, and access the websites of two companies that sell the same type of product (go directly to each company’s website rather than visiting Amazon-type websites that sell everything):
clothing,
health/fitness clubs,
cameras or other technology,
cosmetics, or
recreational/sports equipment.
After selecting two companies that offer the same type of product, write a three-page analysis that identifies the characteristics of an effective website design by comparing the two companies based on each of the following:
What type of financial incentives are offered on each company’s website to encourage the consumer to purchase?
Do they offer greater convenience and/or added value incentives?
Compare the overall effectiveness with respect to influencing the target market to purchase.
Compare how these characteristics might be different in reaching the business-to-business (B2B) vs. business-to-consumer (B2C) customer.
What other characteristics contribute to the effectiveness of the website’s design?
If you find ineffective characteristics on the two companies’ websites, describe how those issues could be improved to be effective. Your response should be a minimum of three, double-spaced pages (not counting the title page and references page). References should include the two websites, the textbook, and one additional, credible source. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and be cited per APA Style guidelines.
Resources
The following resource(s) may help you with this assignment.
Citation Guide
CSU Online Library Research Guide
Submit Writing Center Request

Unit IV Web Assignment Weight: 9% of course grade Grading Rubric Due: Tuesday, 0

Unit IV Web Assignment
Weight: 9% of course grade
Grading Rubric
Due: Tuesday, 06/28/2022 11:59 PM (CST)
Instructions
Website Analysis
The use of website advertising has become a highly effective method of reaching consumers. Why is this the case? The purpose of this assignment is to answer that question and to identify the characteristics of an effective website design by comparing two websites within the same product category. First, pick one of the product categories listed below, and access the websites of two companies that sell the same type of product (go directly to each company’s website rather than visiting Amazon-type websites that sell everything):
clothing,
health/fitness clubs,
cameras or other technology,
cosmetics, or
recreational/sports equipment.
After selecting two companies that offer the same type of product, write a three-page analysis that identifies the characteristics of an effective website design by comparing the two companies based on each of the following:
What type of financial incentives are offered on each company’s website to encourage the consumer to purchase?
Do they offer greater convenience and/or added value incentives?
Compare the overall effectiveness with respect to influencing the target market to purchase.
Compare how these characteristics might be different in reaching the business-to-business (B2B) vs. business-to-consumer (B2C) customer.
What other characteristics contribute to the effectiveness of the website’s design?
If you find ineffective characteristics on the two companies’ websites, describe how those issues could be improved to be effective. Your response should be a minimum of three, double-spaced pages (not counting the title page and references page). References should include the two websites, the textbook, and one additional, credible source. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and be cited per APA Style guidelines.
Resources
The following resource(s) may help you with this assignment.
Citation Guide
CSU Online Library Research Guide
Submit Writing Center Request

Questions are: 1. Describe – in general the role of advertising in contemporary

Questions are:
1. Describe – in general the role of advertising in contemporary modern society, economy /capitalism/. Use reading, ideas of Bauman or Sennett, or Cohen, R, Kennedy, P. or de Mooij) Is it central? Or irrelevant? And why.
2. What is Consumer Society? Consumer society is…. (choose definition, description from Bauman or Sennet or Cohen and Kennedy )
If in the questions below is written or – it means that you can choose the author who is most relevant for you and you do not have to write the answer (concepts, theories, ideas) of other authors named in the question. Simply you can choose even within the question.The readings are attached below

Questions are: 1. Describe – in general the role of advertising in contemporary

Questions are:
1. Describe – in general the role of advertising in contemporary modern society, economy /capitalism/. Use reading, ideas of Bauman or Sennett, or Cohen, R, Kennedy, P. or de Mooij) Is it central? Or irrelevant? And why.
2. What is Consumer Society? Consumer society is…. (choose definition, description from Bauman or Sennet or Cohen and Kennedy )
If in the questions below is written or – it means that you can choose the author who is most relevant for you and you do not have to write the answer (concepts, theories, ideas) of other authors named in the question. Simply you can choose even within the question.The readings are attached below

« Older posts

© 2022 assignmetshive

Theme by Anders NorenUp ↑