A​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​ssignment 1 – Case Study on E-Retailing/E-Marketing (70%)
Please take some time to view the following four videos (at least twice) on the future of shopping.
Video 1. Alibaba’s New Retail Experience (5mins)

Video 2. Retail 2020: 5 Technologies (6mins) https://www.youtube.com/watch?v=iRvaWHk3A8k
Video 3. Supermarket 2020: A vision of the future (4 mins)

Video 4. Location Based Marketing (3 mins)

Now answer the following 4 questions:
1. Does the huge growth in ‘online shopping’ really mean the extinction of the traditional ‘high street’ store…or can Ali​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​baba’s ‘New Retail’ (Video 1) help them to successfully co- exist?
2. Discuss the 5 ‘New’ technologies outlined in video 2 and explain the advantages and disadvantages of each technology.
3. In video 3 we see Symphony Retail’s vision of Supermarket 2020. Discuss what your Supermarket of the future would look like and what it should contain/not contain.
4. We are told that Location-Based Marketing is about connecting people, places and media (Video 4). What are the ethical considerations around businesses knowing every ‘place’ we visit?
• Submission Date:
• Word Limit: 2,500 words (+/- 10%) and (No introduction or conclusion is required for this assignment)
• Guidance on the assignme​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​nt will be provided during the module