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Category: Hospitality and Leisure Management

W​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​orkplace: Coffee shop of The Coffee Emporium Part-time j

W​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​orkplace: Coffee shop of The Coffee Emporium
Part-time job
I’m a all rounder
For this Module you need to reflect on the Competitiveness of the Organisation and apply the theory and principles we looked at in the content for this Module. When completing your journal reflection, be sure to carefully reflect on how these topics apply to your workplace, for instance:
Identify the organisation’s competitors
Recommendation: Identify the establishment’s main competitors, you may have to do a bit of research on the company and the industry for this information.
Identify strengths, weaknesses, opportunities and threats
Recommendation: Use the Fitzsimmons, Fitzsimmons & Bordoloi (2014) resource in Module 3 to brush up on how to do a SWOT analyses and try to identify the elements for your organisation.
Identify the organisation’s core competencies
Recommendation: Use the Fitzsimmons, Fitzsimmons & Bordoloi (2014) resource in Module 3 to understand what a core competency is, then identify the core competencies for your organisation. The Harvard business Review (2016) video will also support your findings here.
Id​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​entify how they differentiate themselves from the competition
Recommendation: The Fitzsimmons, Fitzsimmons & Bordoloi (2014) resource explains some of the competitive strategies organisations use to be competitive, try to identify the strategies your organisation employees to stay ahead of the competition.
Comment on your own role in this environment etc.
Don’t forget to reflect on your own role in the organisation, for instance how does the role you perform help the organisation stay competitive and how can you support the organisation in this way? This is an important element and part of your grade.
Important Notes:
It is important to carefully study the Learning Resources before you complete your reflection.
Incorporate examples from your workplace to support your reflection.
Be sure to apply the studied theory/principles/ideas directly to your workplace and to diligently reference your work. It has to be clear form your reflection that you have used the sources we studied to inform your analyses and conclusions.
Try to use the correct terminology and academic language used in the readings when discussing the co​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​mponents.

P​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​urpose: To investigate the tools and techniques of strate

P​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​urpose: To investigate the tools and techniques of strategic analysis and to summarise their key features, and the ways in which they can be applied in a commercial organisation based on the following articles :
1. Zook, C. and Allen J. 2016, ‘Reigniting Growth’, Harvard Business Review, March, pp. 70-76.
2. Hodgkinson, G., Whittington, R., Johnson, G. and Schwarz, M. 2006 ‘The role of strategy workshops in strategy development processes: Formality, communication, co-ordination and inclusion’, Long Range Planning, 39, pp. 479-496.
3. Gadiesh, O. and Gilbert, J. L. 1998, ‘Profit Pools: a fresh look at strategy’, Harvard Business Review, May-June.
4. Nicolaj Siggelkow / Christian Terwiesch – Connected Strategy (Book)
​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​The analysis should address four issues:
1. The proposed methodology (20% of content).
2. Critical responses to the use of this technique (30% of the content).
3. Applicability to strategy development in an international luxury hotel group (15% of the content)
4. Recommendations, including justifications, of how the organisation should address these key strategy issues for the future (35% of the content).
Overall, marks will be awarded as follows based on:
o The accuracy of the summary of the articles (brief summary)
o The explanation of the tools and methods from the articles
o The relevance of your critical appraisal of strengths and weaknesses(key content)
o The application of the ideas to an international luxury hotel group ​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​(key content)

F​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​ood and Beverage Business Concept Proposal You are requir

F​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​ood and Beverage Business Concept Proposal
You are required to apply the learning acquired throughout the module and create a food and beverage concept proposal which offers an overview to a potential investor. The proposal may be developed into a business plan in the future. In the proposal you must discuss and analyse the concept development process that you adopted in order to create the food and beverage business concept.
Consider the following areas in your proposal:
1) What is the background of your ideas/influences and what opportunities did you
identify in the market to support your idea? What is the anticipated target market of
your concept and why?
2) Justify the choice ​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​of the name of your concept. What is the unique selling point of your concept?
3) Discuss and justify the style of menu and the style of service that you will implement in your concept.
4) Present the steps that you will implement in order to have a successful concept
launch.
5) Given that the food service industry is a competitive market where companies appear and disappear, use the life cycle model to show how your concept can gain an advantage over its competitors.
6) You should identify opportunities and/or challenges that the business might face at this stage of its development.
You must use relevant academic literature and industry articles/reports to support your arguments​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​.

W​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​orkplace: Coffee shop of The Coffee Emporium Employment t

W​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​orkplace: Coffee shop of The Coffee Emporium Employment type: Part-time Job position: All-rounder All staff in my coffee shop are Asian people with 90% are Vietnamese
This week we start Module 2. For this Module, you need to reflect on the Marketing Mix of the organisation and all its elements. When completing your journal reflection, be sure to carefully reflect on how successful these elements have been considered in your workplace, for instance:

The components of the marketing mix
Recommendation: Find application for the seven components in your workplace, refer to Lovelock et al. (2011) to support your application.

The composition of the customer benefit package
Recommendation: Find application of the product package elements b applying the theory from Fitzsimmons et al. (2014) resource.
​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​
Where the focus products and services fall on the life cycle
Recommendation: Apply the theory form Kotler and Armstrong (2016) to help you find the place on the life cycle for your organisation.

An analysis of the company’s servicescape etc.
Investigate all the elements of Servicescape explained in Collier and Evans (2015) and find examples for the three elements in your workplace.

Reflect on your own role in delivering the servicescape and marketing mix elements in your workplace.

Notes:
It is important to carefully study the Learning Resources before you complete your reflection.
Be sure to apply the theory directly to your workplace and to diligently reference your work.
Try to use the correct terminology and academic language used in the readings when discussing the componen​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​ts.

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