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Category: Public Relations (Page 1 of 5)

There is a sample file too, please read it carefully. You will create an artifac

There is a sample file too, please read it carefully.
You will create an artifact (i.e. a poster, handout, Instagram ad, billboard, etc) of a hypothetical campaign on a specific topic in which you have personal interest with the intent on changing a specific behavior. I would suggest thinking about the specific target audience, messages, channels, public policies, and possible theoretical frameworks we have discussed in this class when planning your artifact. For example, communication practitioners:
Partition a target audience into segments with different sets of knowledge, attitudes, and skills and thus different orientations toward a specific behavior. For instance, a campaign might segment adults into those who are not considering recycling, those who are considering, and those who are already recycling.
Develop a message to persuade a specific target audience to enact or not enact a specific behavior. For example, a social norms message might try to discourage binge drinking among college students.
Disseminate a message through a channel. Examples of channels include television and interpersonal networks.
Rely on a public policy that supports the desired behavior. For example, the U.S. tax code imposes a fine on adults who withdraw money from an individual retirement account or IRA prematurely.
After you have created your artifact include a small discussion regarding your thought process as to how and why you made the choices you did and what implications you think this would have if this were a real campaign. Also include how you would measure the campaigns success after the campaign were completed if it were real.
An example of an excellent Artifact Submission from a previous semester can be found here here – Alternative Formats
You will be graded on the following:
How well did your artifact appeal to the intended audience. For example: if the intended audience were millennials, was it presented in a medium they use such as Instagram or Snapchat.
How persuasive was the message and did it use any theoretical framework such as Stages of Change, Theory of Reasoned Action, Diffusion of Innovations, etc.
Summarize/conclude by discussing why you made the choices you did when creating your artifact and what implications you hope they would have on changing your audiences’ behaviors and discuss how you would measure the success of your campaign based off this artifact and/or other factors if it were real
Artifact is well organized and easy to understand. It is clear and fluid, and creative
Review the rubric below to learn how your artifact will be graded.
Grading rubric:
Criteria
Potential
Points
How well did your artifact appeal to the intended audience. For example: if the intended audience were millennials, was it presented in a medium they use such as Instagram or Snapchat.
4
How persuasive was the message and did it use any theoretical framework such as Stages of Change, Theory of Reasoned Action, Diffusion of Innovations, etc.
5
Summarize/conclude by discussing why you made the choices you did when creating your artifact and what implications you hope they would have on changing your audiences’ behaviors and discuss how you would measure the success of your campaign based off this artifact and/or other factors if it were real
8
Artifact is well organized and easy to understand. It is clear and fluid, and creative
4
Total
20

What would be your policy recommendations to the city council on how to address

What would be your policy recommendations to the city council on how to address crime issues in the City of Wilmington, DE? Look at other cities with similar demographics and characteristics to support your team’s recommendation. Identify non-crime-related variables that should be considered/ or analyzed that may have a positive impact on reducing crime in the city as well. What type of data would you collect to provide policy recommendations to this municipality?
https://www.neighborhoodscout.com/de/wilmington/crime

Please read this carefully. I also uploaded the rubric and sample on the file. P

Please read this carefully. I also uploaded the rubric and sample on the file. Please read the sample!!!
You will create an artifact (i.e. a poster, handout, Instagram ad, billboard, etc) of a hypothetical campaign on a specific topic in which you have a personal interest with the intent of changing a specific behavior. I would suggest thinking about the specific target audience, messages, channels, public policies, and possible theoretical frameworks we have discussed in this class when planning your artifact. For example, communication practitioners:
Partition a target audience into segments with different sets of knowledge, attitudes, and skills and thus different orientations toward a specific behavior. For instance, a campaign might segment adults into those who are not considering recycling, those who are considering, and those who are already recycling.
Develop a message to persuade a specific target audience to enact or not enact a specific behavior. For example, a social norms message might try to discourage binge drinking among college students.
Disseminate a message through a channel. Examples of channels include television and interpersonal networks.
Rely on a public policy that supports the desired behavior. For example, the U.S. tax code imposes a fine on adults who withdraw money from an individual retirement account or IRA prematurely.
After you have created your artifact include a small discussion regarding your thought process as to how and why you made the choices you did and what implications you think this would have if this were a real campaign. Also include how you would measure the campaigns success after the campaign were completed if it were real.
An example of an excellent Artifact Submission from a previous semester can be found here here – Alternative Formats
You will be graded on the following:
How well did your artifact appeal to the intended audience. For example: if the intended audience were millennials, was it presented in a medium they use such as Instagram or Snapchat.
How persuasive was the message and did it use any theoretical framework such as Stages of Change, Theory of Reasoned Action, Diffusion of Innovations, etc.
Summarize/conclude by discussing why you made the choices you did when creating your artifact and what implications you hope they would have on changing your audiences’ behaviors and discuss how you would measure the success of your campaign based off this artifact and/or other factors if it were real
Artifact is well organized and easy to understand. It is clear and fluid, and creative
Review the rubric below to learn how your artifact will be graded.
Grading rubric:
Criteria
Potential
Points
How well did your artifact appeal to the intended audience. For example: if the intended audience were millennials, was it presented in a medium they use such as Instagram or Snapchat.
4
How persuasive was the message and did it use any theoretical framework such as Stages of Change, Theory of Reasoned Action, Diffusion of Innovations, etc.
5
Summarize/conclude by discussing why you made the choices you did when creating your artifact and what implications you hope they would have on changing your audiences’ behaviors and discuss how you would measure the success of your campaign based off this artifact and/or other factors if it were real
8
Artifact is well organized and easy to understand. It is clear and fluid, and creative
4
Total
20

Chapter 17 of The Complete Guide to Successful Public Communication Campaigns di

Chapter 17 of The Complete Guide to Successful Public Communication Campaigns discusses the concept of risk-perception attitude framework in influencing behavioral changes on people. Intervention strategies are only effective when people understand the need to modify their behaviors in the process.
Identify an intervention program that resulted in a successful communication campaign. Discuss how the application of the risk-attitude framework contributed to the success of the campaign. Examples of intervention programs include the following:
HIV/AIDS prevention
no texting while driving
H1N1 flu prevention
breast cancer screening
workplace safety
In your paper, complete the following:
Paraphrase the definition of risk-perception attitude framework. Include citations.
Discuss the intervention strategies.
Discuss the role of risk-perception attitude in changing people’s behavior.
Discuss the role of efficacy in changing people’s behavior.
Explain how you can apply this information in your own final project portfolio campaign.
Include a conclusion to summarize the main points of your paper.

Background and Overview There are two basic types of research: primary and secon

Background and Overview
There are two basic types of research: primary and secondary. Secondary research methods may include: existing research, databases, consumer research, media research, company sources, annual studies, census data, and more, according to Dr. Davis’ video presentation. For this assignment, you will primarily use existing research from reputable academic journals; however, you are welcome to include other secondary research sources you may find.
Instructions
Using secondary research methods, draft a brief report compiling key insights and findings from the research related to the following question:
Question: What role did the mass media and social media play in the 2020 U.S. presidential election?
Include the following content in your report:
Title/subtitle of your report
Title should address main topic/argument you are making
400-600 word synopsis of your research findings and how they relate to one another.
Consider the following questions:
Are there any conclusions you can derive from the research?
What are the main findings of the research?
How is PR involved in these findings?
How does the research suggest mass media and social media impacted the 2020 presidential election?
Citation of research sources, using APA style
Note if the research is qualitative or quantitative (include a bullet underneath citation with type of research)
Must include at least three (3) secondary sources
You can use this as a resource for research information:
https://libguides.tulane.edu/communication

Situation Analysis Tulane’s School of Professional Advancement wants to attract

Situation Analysis
Tulane’s School of Professional Advancement wants to attract more students to its Media & Design program. How would you create a PR plan to achieve the ultimate goal of attracting and retaining more students to the program?
Goal: Tulane SOPA wants to increase student enrollment in the Media & Design program by 15 percent year over year.
Instructions:
Use the sample PR Plan Outline linked below as a guide. The outline should only include the elements and tactics you would use in the plan–not actually writing or creating the plan.
MDES-2610 Principles of Public Relations
Sample PR Plan Outline – Not a Real Campaign
[Insert Title]
American Cat Association – Cat Adoption Month Campaign
PR Plan 2022
SITUATION ANALYSIS
The past five years, America experienced a significant increase in its cat population. The
American Cat Association wants to increase the number of cat adoptions nationwide this year,
hoping to decrease the number of cats that are euthanized. The ACA asks its PR team to come
up with a plan to help achieve its goal of increasing adoptions nationwide by 15 percent.
Through a mix of primary and secondary research methods, we concluded the campaign’s
target audience are a mix of Gen Z and younger Millennials who are animal lovers. These
audiences have the time and discretionary income to devote to pet adoption. Our campaign
tactics follow recommendations for reaching this target audience and eliciting action.
RESEARCH – What research methodologies would you employ to achieve the goal if budget
were no concern?
 Primary Research – Conduct interviews with current cat adopters to learn more about
what drove their decision to adopt.
 Primary Research – Deploy a large-scale digital survey with current adopted cat owners
and people who are considering adopting a cat.
 Primary Research – Set baseline for national awareness of need for pet adoption and
likelihood for adoption consideration.
 Secondary Research – Find any research articles related to pet adoption and motivations
for adoption.
PLANNING – What are the organization’s goals and objectives? What strategies and tactics
would you use to achieve those goals?
 Goal(s): Increase number of cat adoptions in U.S. by 15 percent, therefore decreasing
the number of cats euthanized.
 Objective 1: Increase awareness of cat explosion in the U.S. and need for more people
to adopt them as pets—otherwise many will need to be euthanized.
 Objective 2: Help motivate people who are interested in pet adoption to take the next
step and adopt a cat.
Target Audiences
 Animal lovers
 Gen Z and younger Millennials, unmarried, without children
 Urban dwellers
Key Messages
 More than 15 million cats are euthanized each year in America.
 Pet owners more likely to say that they are happy and feel fulfilled in life.
 Adopting a cat is a small investment in a lifetime of social good.
Strategies to achieve the goals and objectives:
 Tug at the “heart strings” of animal lovers and create an emotional appeal
 Emphasize the benefits of pet adoption: emotional health improvements, animal
welfare / social good, low financial impact, etc.
Tactics to execute on the strategies:
 Increase publicity of campaign through local and national media outlets, use news hook
of National Adopt a Cat Month
 Partner with Humane Societies across the country to act as local advocates for the
campaign
 Host grassroots adoption and educational events
 Generate online buzz about cat adoption through influencer relations and real-world cat
adoption stories
IMPLEMENTATION – Further explain the tactics you would use to execute the campaign.
 Media relations campaign in local markets across the country, utilizing a local animal
shelter advocate and local kittens.
 Social media campaign highlighting adopted cat owners who have benefitted from the
adoption. #CatsFurrrrever
o Follow three popular social media influencers as they adopt a kitten. If
influencers are paid, ensure the posts include a mention of sponsored content.
 Create website for all local chapters of the Humane Society and display cats for
adoption.
o Easily search for cats for adoption and complete online application to adopt.
 Timeline: 3-month campaign kicking off in June, which is National Adopt a Cat Month
 Budget: $XXX [Students do not have to estimate budget, but leave a placeholder]
EVALUATION – How will you measure success of this campaign?
 Conduct national follow-up survey of adults and compare to survey results from before
the campaign. Determine if the research shows any increase in awareness of the need
to adopt pets/cats and desire to adopt a cat within the next year.

Examine the websites of two different organizations who represent and advocate f

Examine the websites of two different organizations who represent and advocate for farmers: the Gulf Citrus Growers Association (https://gulfcitrus.org/) and the California Avocado Commission (https://californiaavocado.com/).
Analyze and grade each website on:
The design and layout of the home page
Site navigation and ease of access to information of interest to you
Readability of text items
Prominence of links to their social media platforms
Accessibility to the organization’s contact information, including email feature

Develop a Social Norms Marketing (SNM) Campaign for CSU Global or another univer

Develop a Social Norms Marketing (SNM) Campaign for CSU Global or another university in which you utilize social media as your medium of communication.
Your paper should include the following components:
Overview of the campaign
Goals and objectives
Purpose
Audience and stakeholders
Message strategy
Social media usage (what and how)
Action plans (key steps for implementing the campaign)
Recommendations and conclusion
Evaluation plans (how to determine if your plan was effective)
The visual for the campaign

Q1: Submit 1 goal and 3 SMART objectives for your program. Please refer to the

Q1: Submit 1 goal and 3 SMART objectives for your program.
Please refer to the SMART guide and Refer to the SMART
objective document in the content area.
Q2: Describe a program that was previously implemented
successfully. Please explore EPA, UN, CDC websites and other
credible sources for an evidence-based program.
Review following websites for reference:
WASH program: https://www.unicef.org/wash
US EPA: https://www.epa.gov/

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